One registration fee - 3 programs! This is offered as a package series.
Session 1: Building your Brand as an L&D Professional
The first session kicks off the professional development series with a deep dive into what it truly means to build an authentic, compelling brand as a learning and development professional. Participants explore the difference between brand, reputation, and visibility—along with practical examples unique to the L&D space. Through a combination of concept framing, reflective exercises, small‑group feedback, and application work, attendees clarify their strengths, key audiences, and differentiators. The session concludes with a hands‑on action‑planning segment where each participant drafts a personal brand statement and establishes next steps with an accountability partner, setting the foundation for the rest of the series.
Session 2: Certifications and Credentials: Sorting Through
The second session in the series focuses on helping L&D professionals navigate the often confusing and inconsistent landscape of industry certifications and credentials. Participants begin by examining why the credentialing ecosystem can be difficult to interpret, then move into an overview of major certification options—looking at cost, time commitment, and credibility. Using a structured decision-making framework, attendees evaluate which credentials align with their own career goals, experience level, and organizational context. Peer discussions help surface blind spots and alternative perspectives before the session wraps with each participant creating a personalized “yes / no / later” credential snapshot to guide future development choices.
Session 3: Developing Your Action Plan: Professional Development Blueprint
The final session in the series brings everything together by supporting participants in building a realistic, actionable professional development plan. After examining why many PD plans fail, the session guides attendees through effective goal setting, skill‑gap analysis, and the selection of strategies that align with both short‑ and long‑term aspirations. Participants construct their own development roadmap, including priorities, timelines, and measures of success, then refine their plan through structured peer feedback. The series concludes with a focus on accountability—helping each participant establish follow‑up mechanisms and commitments that will sustain growth beyond the workshop.
Central Massachusetts Chapter has been pre-approved by the ATD Certification Institute to offer programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program has been approved for a maximum of 3 points.
ATD Capabilities - Communication, Collaboration & Leadership, Livelong Learning
